The Debut Year (After the Book Deal, Marketing, and Publicity)
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How to Build a Bookstore Event
Hooray! You’ve sold a book. Maybe it’s your first. Maybe it’s your 17th (if you’re Jane Yolen, it’s your 365th). Congratulations! Now it’s time to start planning events at bookstores. So how do you go about doing that? Step 1: Find a Bookstore This may seem obvious. But before...
The Secrets of Bestselling Indie Authors
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How Librarians and Authors Work Together
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Marketing: You Owe It to Yourself
Some authors take on the view that marketing their books is not their job. I’ve heard, “MY job is to write a good book. Marketing is my publisher’s responsibility.” To an extent, this is true. You should be concentrating on writing your next best book. Your publisher should have a...
An Editor’s-Eye View of the Making of a Book: From Pitch to Publication
You’ve had an idea for a novel. You can’t stop thinking about it. When you talk about it, it gives you goosebumps. You’ve nurtured it with coffee, sweat, tears, and occasionally even blood (papercuts: a hazard of the job). You’ve put your butt in that chair, laboring over the keyboard...
Hosting a Book Event at an Indie Bookstore
You wrote a book! Congrats! Now to paaaarrrrrrty! I mean, work. Now to work. But it helps to treat this part of your job like a big party, and the great news is, bookstores are full of people who love books and love authors, and they want to make your...
Marketing After Your Debut
When your first book debuted, maybe you did a little marketing or maybe a lot. Perhaps your publisher pushed your book all the way to the bestseller lists, or perhaps yours was a little further down the priority ladder. But after that first book has been out for a while,...
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